finish rushkoff the persuaders

NOTE: WE LEFT AT 18MIN 3SEC ON TUES

Rushkoff: the Persuaders

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media


TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THESE TERMS AS WE FINISH THIS DOCUMENTARY!

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

Turn in your Illustrator Projects today..

I'm going to come around with a flash drive and copy your .AI files..
Please name them:

FIRSTLAST_vector.ai

if we have time we are going to start the other rushkoff film I wanted you to see:
start with section 4 next time..

THE Persuaders
Americans are swimming in a sea of messages.
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.

see the LOVEMARKS COMPANY  
the advertising age

thANKSGIVING SCHEDULE CHANGES AND ILLUSTRATOR DEADLINE

HERE ARE SOME THANKSGIVING SCHEDULE CHANGES: 

24-28 Wednesday - Sunday

Thanksgiving holiday. No classes held.

TUESDAY NOVEMBER 23RD NO CLASS

it is very important for you to attend class tuesday the 16 and the 19th  because we won't meet again until after the break.

******DEADLINE FOR ILLUSTRATOR PROJECT (SEE DETAILS ON THE PREVIOUS POST)

tues THE 16TH BRING IN the .AI FILE OF YOUR VECTOR ART..

and

Post a flattened .gif (along with the original image) on your blog

Recreation of Graphic Art using Adobe CS5

I would like to take a LUCKY volunteer from the class and use that artwork to show all of you how to get started on this assignment:

RECREATION OF VECTOR GRAPHICS USING ADOBE ILLUSTRATOR CS5

USING YOUR SELECTED IMAGE AS A REFERENCE I YOU WILL RECREATE AS CLOSELY AS POSSIBLE YOUR IMAGE USING A  COMBINATION OF THE VECTOR TOOLS IN ILLUSTRATOR, AND THE PHOTOGRAPHIC MANIPULATION TOOLS IN PHOTOSHOP.

YOU CAN "PLACE" THE IMAGE IN ILLUSTRATOR AND USE IT AS A REFERENCE, BUT IN THE END YOU WILL TURN IN A COMPLETELY NEW GRAPHIC YOU CREATED (WITHOUT THE ORIGINAL IMAGE)

SO DUE FRIDAY THE 12TH BRING IN AN .AI FILE OF YOUR VECTOR ART..

ON FRIDAY WE WILL LEARN HOW TO EXPORT THIS OUT OF ILLUSTRATOR AN PLACE ON YOUR BLOG.

illustrator tutorial

WE ARE GOING TO WATCH AND REVIEW THE FIRST FEW "GETTING STARTED" VIDEOS FROM ILLUSTRATOR TUTORIALS FROM ADOBE

THEN:




MORE USING THE PATHFINDER..
how to access it, what is it for
practical application of the pathfinder menu


TRACING BITMAP GRAPHICS INTO VECTORS


ILLUSTRATOR TUTORIALS FROM ADOBE

FOR TUES. PLEASE BRING IN A PIECE OF VECTOR ART (IMAGE FROM THE WEB, PRINT, STILL FROM VIDEO) THAT YOU WOULD LIKE TO "REVERSE ENGINEER" OR RECREATE USING CS5-ILLUSTRATOR

Intro to adobe illustrator

1. Bitmatp Vs. Vector Review
   Vector-based images generally contain well-defined elements such as curves and shapes of various colors. These elements can either be pure graphics, western alphabets or Asian characters. Each element is defined mathematically by the computer. For example, if a vector-based image contains a red dot, then information such as the location of the circle's center point, the length of its radius, and the color, red, would be the essential information for this image file.
   File names for vector-based images usually consist of extensions such as *.EPS, *.AI
   Vector-based files are more suitable for illustrations that require precise measurements. They are also easily scalable due to their mathematical nature. However, the vector-based file format has its drawbacks as well. It is not good for displaying photo-realistic images such as a photograph because images of this type generally do not contain well-defined shapes and curves.
   Bitmap-based images, on the other hand, do not rely on mathematical formulas to define their various elements. Each bitmap-based image is mapped into a grid. The size of the grid is based on the image's resolution. For example, a bitmap-based image of 1 inch x 1 inch with a 600 dpi resolution would be defined by a grid of 600 x 600 pixels. Hence, a bitmap-based image is like a mosaic of pixels with each pixel holding a specific color value.
   Bitmap-based files are more suitable for photo-realistic images that require complex color variations. They are, however, not easily scalable because each bitmap-based image is mapped to a non-flexible grid. If a bitmap-based image were to be enlarged, it would lose its sharpness. All edges within the image would appear to be jagged.
   File names for bitmap-based images usually consist of extensions such as *.PSD, *.JPG, *GIF, *.TIF, or *.BMP.
   In general, bitmap-based files require more computer memory for file storage than vector-based files. The former contains all information for every single pixel of the image while the latter contains only the defining mathematical formulas for each element within the image.

ILLUSTRATOR TUTORIALS FROM ADOBE