finish rushkoff the persuaders

NOTE: WE LEFT AT 18MIN 3SEC ON TUES

Rushkoff: the Persuaders

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media


TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THESE TERMS AS WE FINISH THIS DOCUMENTARY!

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/