SHORT REVIEW SESSION FOR OUR TEST FRIDAY DEC. 10TH

ALL WE ARE GOING TO DO TODAY IS JUST GO OVER WHAT YOU NEED TO REVIEW FOR THE FINAL TEST ON FRIDAY


1. The Medium is the Message, by McLuhan
review:  Understanding Media: Extensions of Man (1964)


"McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself."


Be able to explain McLuhan's concept of medium, content vs. message, global village
Give examples of current mediums and how they would fit into McLuhan's philosophy of "the medium is the message.

2. Social Media and Web 2.0 / Andrew Keenreview: Social Media and Web 2.0
explain the shift from web 1.0 to web 2.0
what technologies are examples of web2.o, what are some specific examples?


According to Keen, what are some of the downfalls of Web 2.0 and this current trend in media (how is it KILLING our culture?) be able to give examples...
review:
The Great Seduction - Andrew Keen
Truth and Lies - Andrew Keen

3. Douglas Rushkoff (Digital Nation and The Persuaders)
Be able to talk about Rushkoff and the techniques from his films:

* neuromarketing ( psychological )
* emotional branding
* creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* guerrilla marketing ( talk about re-appropriation of marketing techniques  )
 


4. Bitmap VS. Vector Graphics
Be able to explain the differences between the two
What applications and file formats are associated with each?

REVIEW FOR FINAL TEST ON DEC. 10TH LAST DAY OF CLASS

OUR FINAL IS GOING TO BE NEXT FRIDAY DEC.10TH THE LAST DAY OF CLASSES

 SO WE WE WONT HAVE A FINAL ON DEC 17th at 8:00AM.. 

BECAUSE OF THIS, OUR FINAL REVIEW WILL BE THIS TUESDAY THE 7TH NEXT CLASS

this final test is going to be cumulative through the semester and will cover various questions from topics throughout the semester such as:

Marshall McLuhan (Medium is the Message), 

Rushkoff videos (the Persuaders and Digital Nation),
Neuomarketing methods of persuation

Web 2.0 (democratized media) -amateur vs professional

Andrew Keen Readings,

Photoshop/Illustrator file formatting

Bitmap Vs. Vector Graphics
 Is democracy threatened by the unchecked nature of the internet

SO WE WILL HAVE A FINAL TEST THE LAST DAY OF CLASS DEC. 10TH

Keep looking at Techniques of Persuation...USING NeuroMarketing

Today we will finally finish Rushkoff: the Persuaders
CONTINUE TO TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THE ABOVE TERMS AS WATCH THE DOCUMENTARY

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media
* guerrilla marketing
* viral marketing

IF WE FINISH THE VIDEO IN TIME I WANT US TO WATCH THIS GOOGLE TECH TALK PRESENTATION CALLED:
IF IT FEELS GOOD, DO IT: USING NEUROMARKETING TO GO BEYOND CLICK-THROUGH
TO BETTER UNDERSTAND NEUROMARKETING..

DUE TUESDAY 7TH CREATE A BLOG POSTING GIVING AN EXAMPLE (FROM THE PERSUADERS), THE WEB OR OTHER MEDIA OF EACH OF THE ABOVE KEY TERMS

finish rushkoff the persuaders

NOTE: WE LEFT AT 18MIN 3SEC ON TUES

Rushkoff: the Persuaders

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media


TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THESE TERMS AS WE FINISH THIS DOCUMENTARY!

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

Turn in your Illustrator Projects today..

I'm going to come around with a flash drive and copy your .AI files..
Please name them:

FIRSTLAST_vector.ai

if we have time we are going to start the other rushkoff film I wanted you to see:
start with section 4 next time..

THE Persuaders
Americans are swimming in a sea of messages.
Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders.

see the LOVEMARKS COMPANY  
the advertising age

thANKSGIVING SCHEDULE CHANGES AND ILLUSTRATOR DEADLINE

HERE ARE SOME THANKSGIVING SCHEDULE CHANGES: 

24-28 Wednesday - Sunday

Thanksgiving holiday. No classes held.

TUESDAY NOVEMBER 23RD NO CLASS

it is very important for you to attend class tuesday the 16 and the 19th  because we won't meet again until after the break.

******DEADLINE FOR ILLUSTRATOR PROJECT (SEE DETAILS ON THE PREVIOUS POST)

tues THE 16TH BRING IN the .AI FILE OF YOUR VECTOR ART..

and

Post a flattened .gif (along with the original image) on your blog

Recreation of Graphic Art using Adobe CS5

I would like to take a LUCKY volunteer from the class and use that artwork to show all of you how to get started on this assignment:

RECREATION OF VECTOR GRAPHICS USING ADOBE ILLUSTRATOR CS5

USING YOUR SELECTED IMAGE AS A REFERENCE I YOU WILL RECREATE AS CLOSELY AS POSSIBLE YOUR IMAGE USING A  COMBINATION OF THE VECTOR TOOLS IN ILLUSTRATOR, AND THE PHOTOGRAPHIC MANIPULATION TOOLS IN PHOTOSHOP.

YOU CAN "PLACE" THE IMAGE IN ILLUSTRATOR AND USE IT AS A REFERENCE, BUT IN THE END YOU WILL TURN IN A COMPLETELY NEW GRAPHIC YOU CREATED (WITHOUT THE ORIGINAL IMAGE)

SO DUE FRIDAY THE 12TH BRING IN AN .AI FILE OF YOUR VECTOR ART..

ON FRIDAY WE WILL LEARN HOW TO EXPORT THIS OUT OF ILLUSTRATOR AN PLACE ON YOUR BLOG.