Keep looking at Techniques of Persuation...USING NeuroMarketing

Today we will finally finish Rushkoff: the Persuaders
CONTINUE TO TAKE "ELECTRONIC NOTES" ON YOUR BLOGS.. DEFINING AND DESCRIBING THE ABOVE TERMS AS WATCH THE DOCUMENTARY

Key Terms

* neuromarketing ( psychological )
* emotional branding
* branding/creating a culture around a brand
* narrowcasting
* rhetorical marketing
* under the radar marketing
* across-media marketing
* product placement across media
* guerrilla marketing
* viral marketing

IF WE FINISH THE VIDEO IN TIME I WANT US TO WATCH THIS GOOGLE TECH TALK PRESENTATION CALLED:
IF IT FEELS GOOD, DO IT: USING NEUROMARKETING TO GO BEYOND CLICK-THROUGH
TO BETTER UNDERSTAND NEUROMARKETING..

DUE TUESDAY 7TH CREATE A BLOG POSTING GIVING AN EXAMPLE (FROM THE PERSUADERS), THE WEB OR OTHER MEDIA OF EACH OF THE ABOVE KEY TERMS